Is it me, or is this the most pretentious article ever?

I am now instituting the first annual, most pretentious thing ever award. You can nominate an article, a person, an object, anything that for you embodies pretentiousness. The winner will be forever shamed in front of my two readers. I nominate the following article from the New York Times Home and Garden Section: "Keeping Watch Where Rocks...." You have to read the whole article. I love the HG section and of course it is always a little pretentious, but this article really takes it to a whole 'nother level. My favorite line: "A row of portraits of the Selknam of Tierra del Fuego, a Patagonian tribe that is now extinct, lend a slightly anthropological air." I'm sure the extinct tribe would be happy to know that they are now adding a "anthropological air" to this yuppy's BS house...give me a break! Please send in your nominations!